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Social media engagement is a powerful way to promote a business online. It can generate buzz, creates brand awareness, and keeps you connected with the customers. But, many strategists fail to generate engagements, thus, leaving their clients’ social presence stale and inactive. Investing in the right social media marketing agency in India is essential to get dedicated followers.


In this article, we have covered influential tactics implemented by professionals, offering social media marketing services in India to boost social engagement.

Using Social Media Listening/Monitoring Tools– Your online reputation can either make or break your brand. The SMM professionals use several tools to supervise and know what people are saying about their clients’ brand on social media platforms. Below are the common tools used by experts:

  • Google Alerts
  • Hootsuite/TweetDeck
  • Icerocket
  • Social Mention
  • Topsy
  • Brand24


Be Visual– Social media and visual content go side-by-side. In fact, using images or graphics can deliver encompassing benefits for social media. A study shows that images can mark up to 85% interaction rate on Facebook and increased retweets by 35%. So, share infographics or chart that your audience will enjoy. There are diverse creative options available for adding images to social media platforms, like:

  • A behind the scenes shot of a new product
  • Holding a photo contest
  • Create easy infographics with Piktochart
  • Highlighting team members
  • Asking followers to add a caption to an image
  • Asking followers to share your image in action
  • Sharing images from an industry event
  • Create a collage using tools, like Fotor, Photovisi, Picasa, etc.
  • Professionals offering social media marketing services in India understand
  • The importance of visuals to boost social engagement.
  • Include Games, Contests and Giveaways– Including contests and giveaways on the social media platform can increase engagement because people love to receive a prize of recognition. Like, ask followers to share their favorite story about your brand to win a free product. You can even include several games on social medium account to get your audience more active.
  • Ask, And You Shall Receive– Asking questions to your followers is a great way to get them active on social media. The experts ask for advice, content ideas, and other details. They hold a frequent Q&A on Google Hangouts, Twitter, Reddit, etc., to give opportunity to people to ask questions about their clients’ products, services, etc. SMM professionals also keep an eye on the trolls, which can destroy your brand.
  • Link and Participate– The professionals share the clients’ website links on different websites to gain more links to site or social media account, increases brand awareness, connects with industry leaders and to establish you as industry leader. They also answer on Quora or LinkedIn to improve credibility.
  • Repurpose Your Content– Facebook, Twitter, LinkedIn and Pinterest are the various social media platforms with unique demographics and features. The experts repurpose content to fit the preferences of the targeted social media audience.


Engagement is the first step to create a relationship with the audience. Hire a reliable social media marketing agency in India that can employ different strategies to improve the interaction with audience.

About the Author

Ankit Goyal is the Digital Marketing Expert at SoftProdigy, specializing in PPC. With years of expertise in PPC, Ankit has worked his way towards achieving the perfection of PPC skills.
Passionate about his work, he keeps in touch with the latest digital marketing trends and excellently executes them through his work. Ankit’s marketing brilliance snaps into action when it comes to delivering flawless PPC Management Services. It’s his zeal to learn and delivery of high-quality services that help him keep his clients happy and satisfied.

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