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Measuring the impact of your internet marketing efforts is a big challenge as by the time you expect results, trends get changed. And when they do, experts who provide strategic online marketing services scramble to find a baseline again. Taking this into consideration, we have shortlisted some steadfast SEO recommendations that help every internet marketing expert to yield successful outcomes. All of them may not be applicable for you, so after going through them, sort them out according to your business. Let’s have a look at these recommendations in detail.



Structured Data

If applied correctly, structured data always makes a positive impact on your webpages.  It makes it easy for the crawlers to understand the information on your webpage. You need to take care of three additional steps:

  • Follow Google’s recommendations on structured data
  • Test things out
  • Check the structured data on your competitor’s page

Note that different structured data is required for different websites and the webpages within.

Page Freshness

The freshness quotient of your page is determined by multiple factors. One such thing you can implement is adding a date on the webpages. Yes, you have read it right! You will believe it when you think about page freshness from a user’s perspective. When you come across a search result with an old date, such as blogs, you might consider them less as the information seems to be outdated. Crawlers understand this too and differentiate between the fresh and old content.

Internal Linking

You must determine the right balance of internal linking. This will definitely prove to be an important ranking factor and a part of strategic internet marketing services. It directs the crawlers and users to discover your pages. Internal linking also impacts the amount of equity the page is sending to all other linked webpages. It is advisable to link specific categories or services from the homepage.

Title Tags

How your title tags impact the SEO ranking depends upon many factors. You must make changes and find out how adding different titles make a positive or negative impact. If you have a website for seasonal services, you can add date and price in the title. For example, Cheap Flight to Hawaii from $400 – [brand name]. This is quite beneficial.

Obtain Backlinks

Gaining organic backlinks always serves well. The best way to obtain such backlinks is by building successful creative pages. This process is not easy and won’t guarantee any specific amount of backlinks but it is the safest way to obtain backlinks. These creative pages comprise of interesting articles or campaigns related to the business that end up obtaining quite a lot of coverage from different sources. The best thing is that you can spend as much of your budget as you can.

Wrapping it Up

In order to have a positive impact on SEO’s ever-changing world, it is important that you take the above-given recommendations into your SEO best practices. If you are seeking internet marketing services, grab the best and affordable SEO packages offered by SoftProdigy, one of the most reliable SEO service providers in India. Get in touch now!

About the Author

Preetika Thakur is the Digital Marketing Expert at SoftProdigy, specializing in PPC. With years of expertise in PPC, Preetika has worked her way towards achieving the perfection of PPC skills. Passionate about her work, she keeps in touch with the latest digital marketing trends and excellently executes them through her work.

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