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In 2020, the internet is highly accessible and its reach is far beyond our imagination. It is a fact and based on this fact, there are many techniques that have been developed to attract online audiences. Today, we are going to flash a light on one such so-called technique – Digital Marketing. With the help of a reputed digital marketing service provider, we will help you understand digital marketing and its scopes in 2020.

According to Pew Research, internet usage among adults increased by 5% in just the last 3 years.

Marketing is all about engaging and connecting with audience in the right place at the right time. At present, the best place to meet them is the internet. And that is why digital marketing is the best pick for businesses.

  • Digital Marketing

Digital marketing is all about putting all marketing efforts through an electronic device or the internet. With the help of digital channels like search engines, social media, email, and other channels,businesses can connect with their target audiences.

As compared to traditional marketing that might exist in print ads, phone communication, or physical marketing, digital marketing occurs electronically, and is much powerful. This means that there are endless possibilities for brands in the sea of the internet.

With growth in digital marketing, companies are trying to increase their revenue either by adding online components to their brick-and-mortar stores or combining various digital marketing strategies to join the online marketplace. This is where scopes of digital marketing leverages businesses of every sector.

  • Scopes Of Digital Marketing in 2020

Digital marketing has exploded businesses with high ROI, with 88 percent of companies using social media as a primary advertising technique. They are taking the leap into this modern world through either B2B or B2C digital marketing.

  • B2B (Business-to-Business)

B2B marketers rely on web traffic to generate leads but are also active on social media platforms like LinkedIn, Instagram and Twitter. They also often rely on PPC (Pay-per-Click) campaigns to reach target audiences inexpensively.

  • B2C (Business-to-Consumer)

B2C marketers focus on improving brand awareness and attracting audiences to their websites and products using social platforms like Facebook, Twitter, Instagram, and Pinterest.

Digital marketing is continuously evolving each year as more companies enter the space and new technologies are invented. With the help of top digital marketing agencies, you can easily boost your start-upbusiness. These top digital marketing companies are experts in the field of marketing. Looking ahead to 2020, whether its social media influencers, Artificial Intelligence or AR and VR, digital marketing is going to leverage more benefits for businesses than ever.

So, if you’re thinking about hiring the best digital marketing company in India, we are here and we will help you reach your online audience. Contact us!

About the Author

Preetika Thakur is the Digital Marketing Expert at SoftProdigy, specializing in PPC. With years of expertise in PPC, Preetika has worked her way towards achieving the perfection of PPC skills. Passionate about her work, she keeps in touch with the latest digital marketing trends and excellently executes them through her work.

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