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Everyone knows the value of Google Analytics. Also, people are quite familiar with how important is it to track user trends on their websites. However, similar to other websites, Drupal websites also need marketing to retain their audience base and increase revenue. This is where Google Tag Manager comes in the picture.

With numerous advantages of Google Tag Manager, more and more businesses have started to transition from Google Analytics to Google Tag Manager. It is an excellent tool for adding tags to Drupal websites without their codes. Another best thing about Google Tag Manager is that it is free to use. Below is the complete guide by a leading Drupal development company in India on why and how to shift from Google Analytics to Google Tag Manager.

What is Google Tag Manager?

Before delving into what Google Tag Manager offers, we need to know more about Google Analytics. Google Tag Manager is not an update. Both of them are fundamentally different from each other. In simple words, adding Google Tag Manager doesn’t remove Google Analytics from your website.

As the name suggests, Google Tag Manager is a tool that improves the control of website administrators over the integrations, tracking tools, snippets, and other scripts than run on the website. Please remember, Tag Manager doesn’t offer insights, analytics, or tracking. This means you still need to go to the analytics dashboard. But the good news is a website owner doesn’t require going through the system again to get information by adding Tag Manager to their website.

If Analytics remains the same, why do we need Google Tag Manager?

Well, this tool does have some features that help website owners to track more extensive information about user behavior. Let’s understand this using a few examples.

  • Using Analytics, you can get information about the searches made by your user before landing on a particular page.
  • Tag Manager also helps you understand the effectiveness of a particular button that converts users to call for the action.

Now you know that Tag Manager can be an excellent tool for a website having multiple calls-to-action buttons. The next thing is how to set up Google Tag Manager on your Drupal website. Being one of the best Drupal website development companies, we have outlines below step-by-step guidance to install Tag Manager.

Follow these steps to integrate Tag Manager on your Drupal website.

  • First of all, you need to install the google_tag module on your website.
  • Next is creating an account for Google Tag Manager.
  • Copy your Google Analytics ID into Google Tag Manager.
  • Now, go back to your Drupal website and click the configuration tab.
  • Verification of Google Tag Manager code on your Drupal website.
  • If you’ve successfully installed Tag Manager on your Drupal website, then connect both Tag Manager and Analytics.

That’s it! With these steps, you can easily implement Google Tag Manager to your Drupal website. If you’re searching for an experienced company that offers the highest-levels of Drupal web development services, the SoftProdigy Solution is your best bet.

Summary – With Tag Manager, website managers can have a better control over the tracking tools, snippets, integrations, and other scripts of your Drupal website. Learn how it works.

About the Author

A very zealous lead mobile app developer at SoftProdigy, Anirudh works his way through a diverse experience in the niche of android and iOS development. As a technical lead, Anirudh is the front-runner for all the development activities performed by SoftProdigy’s mobile app development team. He possesses matchless expertise in Corona, PhoneGap, JQuery, Xamarin, Cocoa, Cocoa Touch, IoT, Objective-C, Swift and other SDKs with a high-end understanding of the mobile ecosystem.

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