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Content marketing is an essential component of the digital marketing strategy. Many companies have adopted content based promotion, and this practice will thrive more and more with passing time. Professionals offering content writing services in India can improve engagement, and conversions to your business through their work. They can convey your message to the audience in an alluring way. With an escalating number of ad-blocker software users worldwide, this effective tactic becomes the sole way to give a message, and target the desired viewers.

So, hire a reputed content writing company in India today to reach the maximum people and take your business to a new level of success. Below are some of the latest trends incorporated by companies offering content writing services in India:

  1. Writing user-friendly content- The number of online users is increasing constantly, and businesses are realizing the significance of hiring a proficient content writing company in India to get into the limelight. According to a study, it has been uncovered that 70% of B2B marketers plan to make more content in 2017 in comparison to last year. The experts write relevant and user-friendly information to bring traffic to the websites. The search bots aid to detect whether a piece of content is user-friendly or not.User Friendly Content
  2. Micro-influencers- Businesses are inclined towards influencing individuals to boost their brand awareness. Companies delivering SEO content writing services in India incorporate this marketing tactic. The experts know that influencer marketing has bagged the top position in the checklist of marketers. They upload posts on blogs, social media platforms, and other channels to endorse, review, and promote the products as well as services.
  3. Content customization- SEO content writing service providers in India incorporate content customization strategy to engage the desired customer groups in a better way. They understand that every social network has a unique structure for content sharing and promotion. Following this strategy can yield more prospects, better engagement, brand recall, and makes your unique position among the competitors.
  4. Video content: Apart from writing quality content, the professionals’ post videos as the website banner, email content, in social media updates, and many more. Today, there are improved video compression algorithms, which are massively used to send across a brand message for engaging people and to promote offerings. Hire a renowned content writing firm, which can create several videos in less time to showcase your products and services.
  5. Social media channels- Content writers use social networking websites to communicate directly with the customers. This effective platform aids to build trust and reliability on your brand. Today, these channels have proved to be very effectual to advertise the goods and services of a business. So, call the experts today who can make your business page on these channels to display your extensive work and engage the maximum number of people to increase revenue, drive traffic and engage users.These are some of the trends adopted by the content writing service providers. So, achieve greater business heights, increase your online visibility, and engage maximum users with a professional who can follow the above-mentioned trends.
About the Author

Rahul Joshi is the driving force behind the Business Analysis and Product Development activities going on under the roof of SoftProdigy. With years of expertise in his niche, Rahul loves to work closely with his clients to know their business better and work like a part of their digital team.
A fervent learner, Rahul loves to keep himself updated about the ongoing digital trends. He aims at delivering the best UX through his revolutionary ideas and development skills.

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