Revamping a site is an encompassing subject that will not include just a change in the look and feel of a website. You have to consider it from other perspectives as well. Like Search Engine Optimization!
Yes, if you want to reap maximum benefits, ensure your website is SEO friendly, and ranks on the top SERPs. Those who run a SEO Company in India must know how Google crawler works.
Google and other search engines relate ranking value with particular URLs. Therefore, if you are migrating a website from one URL to another, take all the necessary steps to make sure your visitors are linked to the right place. For this, invest in a proficient in India!
Professionals implement redirection techniques on website to get maximum SEO juice. In general terms, redirection is the process of forwarding one URL to a different URL. This practice is implemented to websites due to several reasons, such as:
- Purchasing a new domain and redirecting your old site to the new domain
- Merging two existing websites into one
- Enabling permalinks in WordPress i.e. “pretty SEO URLs”
- You delete old pages for products/services you no longer offer
- Deleting an old domain with links/authority and redirecting to an existing website
- Switching CMS platforms and having a new URL structure
SEO service providers in India employ different types of redirects, including 301, 302, Meta Refresh, etc. A 301 redirect is most preferred, and aids in maintaining a website’s domain authority as well as search rankings. It can easily send both visitors and search engines to a new URL than the requested one. It delivers all the SEO benefits. Any SEO Company in India sets up a 301 redirect due to several reasons, like:
- To rebrand or rename a website with a different URL
- To bring traffic to a website from other URLs possessed by the same business
Another redirect is 302, which is temporary, and does not offer all the SEO benefits. It can create duplicate content issues. The 302 status code shows that the requested document has temporarily moved to another URL. It is best to use 302 redirect for Geotargeting, A/B Testing, device targeting, tracking, redirect with no effect to presence in search results, and recurring temporary content.
Meta Refresh is another technique that is browser based while both 301 and 302 are server based. It provides less SEO benefits and can easily be battered. That is why it is mistrusted by search engines as a directive on where to find content. Usually, SEO service providers in India do not implement it because of creation of usability problems and rankings in search engines.
In general, a 301 permanent redirect is better for SEO than 302 redirect because it can transfer inbound links from the redirected domain to the new one. This will maintain website’s search rankings and drive maximum traffic as well.
Redirects are an essential component of SEO strategy. Therefore, call the best SEO Company in India that is well-versed with all the SEO techniques to deliver outstanding results.