Having an online presence in this digital world is very important to boost your business,improve customer engagement, and reach your target audience. But when it comes to your website visitors, there are some obvious things that scare them the most.
Here’s a list of 5 mistakes people make whilst creating a business website. By avoiding these obstacles, you will be able to create a picture-perfectuser experience for your website visitors.
- Slow Page Loading Speed
Do you know what scares a website visitor the most? According to an experienced CMS web design company,it’s the speed of your website. Around 47% of consumers expect a website to load in two seconds or less. Otherwise, they prefer abandoning it. Nothing is more spine-chilling than encountering a slow-loading website. It can make or break your web game, affecting everything from SEO to sales. Therefore, don’t forget to test thoroughly before you launch your website.
If your website isn’t mobile-friendly or responsive, it is not worth browsing. More than half of your visitors want you to deliver a mobile-friendly experience, so you have to meet their expectations. Non-responsiveness means you are skipping a lot of web traffic. Your website’s ability to automatically adapt the size of different devices determines your business’s success. In fact, Google also favors mobile responsive websites on its SERPs.
- No Call-to-Action (CTA)
A compelling call-to-action brings visitors back to your website. It acts as a gateway to your business, commanding your visitors to take action. Without it, your visitors will feel confused and move away from your website, leading to high bounce rates. So, place a clear CTA somewhere in your content, preferably at the end. Also, it should be concise enough to tell your customers exactly what to do.
- Inconsistent Web Design
Your web design determines how your users initially judge the credibility of your website. If you create an amateur, inconsistent web design, people aren’t going to take it seriously. On top of that, bad web design is not good for SEO. Luckily, there are a number of website building services, such as CMS web development services, to help you breathe life into your web design. All you have to do is pick a website builder that will fit your web design and development needs seamlessly.
- Poor Navigation
Have you ever encountered a website that has a hidden menu or search bar? That’s annoying; isn’t it? Thus, make sure the navigation of your website is easily understood and even easier to notice. After all, we live in an age where everything is at our fingertips. And if something is chaotic or time-consuming, we will instantly start abandoning it. In other words, creating a poorly navigated website is not an option here.
We all make mistakes, they are a part of our life. But diagnosing and fixing them is very important. Take an in-depth look at your website and find out if something is driving away your potential clients before they get to really see your website. Keep the above-mentioned points in mind and don’t forget to test your website.
Did you find any of these mistakes on your website? Be sure to get in touch with a proficient custom CMS development company.